There’s a popular saying in the world of list building email marketing business that “The money is in the list.” Content still remains to be the King but building your list still remains to be the top priority.

It’s all good to have millions of followers and fans on different Social Media platforms but building an email list is far more important. List building also means that you don’t necessarily need your followers to be on Facebook, Twitter or other social media.

You can reach out to your email list any time, you need to engage with your list in such a way that they open your email.

Let’s do simple math…

With each email subscriber, you can make approximately $1 per month on average. So if you have 100 subs, you can make $100. It’s a general guideline and not something is written with stone. It all depends on your niche, offer and how you interact with your list.

Now I am going to teach you some of the biggest List Building mistakes which people do and how you can avoid making these mistakes.

Waiting to build an Email List

 

Even if your blog or website has low traffic, you still need to work on building an email list.  It doesn’t matter if your website is getting one visitor or 100 visitors, its never too early building your email list. 

So you need to build your squeeze page and a bonus offer and start working on building an email list from scratch. You may never know when one of your visitor from your small list decides to buy something you’re promoting. 

If you are thinking about waiting for 1000 unique visitors per day before building an email list. You are going to miss out on $3,650 per month. Wait…WHAT!!!!

Let me explain to you how you are going to miss out on income while you are going to wait for List building. 

Assuming that it will take you 365 days to reach to 1000 visitors per day and you are getting an average of 100 visitors per day before that point. Assuming that your squeeze page would have converted 10% of those people to email subscribers.

10% of 100 visitors per day (10) x 365 days = 3,650 subscribers 

As I told you earlier that your average subscriber is worth $1 per month….That will come out to be $3650 per month. 

I hope you got my point here.

Using the Wrong List Building Service

 

 

The success of your list building email marketing campaign hugely depends on the Autoresponder service you are using. Some email services are insuring that their emails are whitelisted by the majority of ISP’s and email providers.

What that does is that your emails are going to be a lot less likely to be marked as spam which means more people will see and read your emails.

A good email list building software or service would be able to cover your back, because they have many anti-spam measures in place to protect themselves, and that also protects you.

Using the Wrong List Building Service

 

 

The success of your list building email marketing campaign hugely depends on the Autoresponder service you are using. Some email services are insuring that their emails are whitelisted by the majority of ISP’s and email providers.

What that does is that your emails are going to be a lot less likely to be marked as spam which means more people will see and read your emails.

A good email list building software or service would be able to cover your back, because they have many anti-spam measures in place to protect themselves, and that also protects you.

Doing only Promotional List Building Campaigns

 

 

You need to ensure that you are providing some value to your subscribers with every email you are sending even if it’s a promotional email.

Now you are going to say ““But the product I’m promoting is incredibly valuable!”

If you are not offering added value along with your product, you may upset your subscribers and they won’t open your emails in future.

So one of the list building secrets is to provide valuable information for free on regular basis.

Whenever you send an email, add your value. Here are some email list building ideas:

Offer a discount on whatever you’re promoting 

• Offer a bonus to anyone who buys through your affiliate link 

• Offer a how-to-use-it report to anyone who buys 

• Make a video review of the product you’re promoting

Mailing Too Often or Too Little

 What’s the right frequency to email your list? This is a tricky question but I would advise to email them anywhere from 2-5 times per week.

Anything less would put you in the risk of being forgotten and Anything more than that and they are likely to consider it as spam and unsubscribe from your email list.

You need to watch your unsubscribe rate every time you send out an email. If you notice an increase in unsubscribes after a particular email, you should think about decreasing the frequency of your email campaign.

If not many people are opening your emails or clicking your links, it may be they don’t know you who you are. In this case, temporarily increase the number of emails you send each week.

Conclusion

It’s never too late or too early to start building an email list from scratch. The best time to start, if you haven’t already, is NOW!

You are losing several potential subscribers forever with every day you are waiting to build your list.

Be careful with your list building and email marketing efforts because once you alienate a subscriber, they’re gone. They’ll hit that “unsubscribe”, and you’ll probably never hear from them again.

You will get a lot of success with list building email marketing if you avoid these 5 mistakes.

The sooner you setup an email marketing campaign, the sooner you can start making connections with your customers and grow your business. I strongly recommend using Aweber.

Aweber gives you all the email marketing tools you need to create and send beautiful and engaging emails.