The term “Sales Funnel” may be brand-new to you. It’s a marketing technique that’s been around for years in the offline globe. It’s also a strategy that’s been routinely used by product vendors online.
It’s a way for a vendor to make more money from the people that visit their website.
What’s brand-new is that affiliate marketing experts are now also starting to make use of sales funnels to boost their very own profits.
There are two basic sorts of sales funnel:
1. The Multi-Product Funnel
There’s the funnel that’s always used on the similarity JVZoo, Warrior Plus and also in some cases on ClickBank.
This is where you purchase an inexpensive front-end product and are then based on range of upsells as well as one-time-offers that are created to split you with more of your money.
The goal of this kind of funnel is to market you several items in quick sequence prior to you truly have time to consider your options.
The offers usually have timers demonstrating how little time you have actually entrusted to decide or you’re informed that limited amounts are available.
2. The Solitary Item Funnel
The 2nd type of funnel is geared around selling you a solitary item.
The purpose of the funnel is to repetitively expose you to the item as well as describe why it will certainly serve, if not important, to you or your service.
This is often attained by attracting a site visitor to register to obtain a complimentary product and after that sending them a series of e-mails defining the benefits of the product you’re attempting to offer them.
A less usual technique is to give free training and also info to potential customers despite whether they wind up buying or not.
Sales Funnels Being Used
If you’ve ever before gotten anything in the Generate income Online particular niche, you’ve currently been revealed to the multi-product sales funnel.
They can often leave a negative preference and also you wind up feeling like you’ve been hounded right into spending a whole lot even more money than you meant. That can construct some bitterness in you.
If you acknowledge that feeling, is that something you would certainly wish to highlight in your very own clients?
Don’t forget that those who check out your deals are genuine people, not credit cards with legs.
Treat your prospective consumers just like you wish to be treated by a seller.
That’s why I choose the second sort of funnel.
There’s no high-pressure salesmanship entailed. You’re providing your prospects something complimentary to attract them in the door.
From there, you start introducing them to your offer and also why it may be an excellent suitable for them.
You’re trying to convince them that what you’re offering will certainly make their lives less complicated or address an issue for them.
If they acquire, after that they’ve made the decision to buy.
You have not required them to decide by utilizing some incorrect deficiency techniques like a countdown timer or saying only a minimal number of duplicates are offered.
Due to the fact that a prospect has actually decided to get by themselves terms, they’ll feel better about their acquiring choice.
You’ll have made their count on and also you can make use of that to further develop your connection with them so that you can market other deals to them more successfully in the future.
So Exactly how Does This Connect Affiliate Advertising and marketing?
As a whole, affiliate online marketers are given access to affiliate links and also sources like photo ads and also e-mails that they can send out.
These are utilized to drive web traffic to a deal.
However, when a prospect acquires or signs up on a squeeze page, they go onto the vendors email list, not the affiliate’s.
That suggests that the affiliate has actually lost accessibility to that prospect forever and it’s the vendor who can market to that customer time after time.
The better affiliate networks will also pay affiliates on products that are in a seller’s sales funnel.
So yes, you can earn commissions on multiple products.
But what you, as the affiliate, don’t know is if the seller is offering products that are not in the “public” sales funnel to people on their list.
So you could be missing out on commissions as a result.
Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.
This tends to be where sellers make the bulk of their money. It’s far easier to sell one high-ticket product than tens of low-ticket ones.
The seller is quite within their rights to market products that you won’t earn a commission on.
After all, they own the email list that the buyers are now subscribed to.
So, to counter this, affiliate marketers have been creating their own sales funnels.
They select the front-end product, the upsells and any high-ticket products to promote.
These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller’s own funnel do.
Yes, the prospect will be exposed to each seller’s funnel as well as the affiliate’s.
But the affiliate knows that a sale of any product in their own funnel will generate a commission.
That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.
If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it’s time to promote a different offer to them.
You can market to these prospects as often as you want, as they’re in your email list.
So the greatest advantages of building your own sales funnels are:
You get to add prospects to your own email list
Your email list is a business asset you fully own. It’s usefulness doesn’t depend on the whims or algorithm changes of Google, Facebook or whoever.
Email marketing is still the best way make money online.
You can market to your subscribers as often as you want.
You can build your own unique sales funnels, combining products from a variety of sellers
As an affiliate marketer, you should never send people directly to an offer. You’re basically giving sole access to that person to the seller.
You should always send people to a squeeze page first – one that you own – and it’s only after they sign up there that you send them on to your affiliate offer.
This way, you’ve captured their email address and they are now part of your 100%-owned business asset – your email list.
If you use WordPress, there are plugins that will build squeeze (optin) pages and other types of funnel page for you.
But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.
Another approach is to use a service like Clickfunnels that’s designed exclusively for building sales funnels. There’s a link to a review in my bio below if you want to know more.
With a service like this, you don’t even need your own website. The tool can do everything for you.
I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them.